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In this uncertain economic market loan officers need the most cost effective mortgage marketing around . With national markets very slow every lead matters and you need more potential customers than ever just to maintain the same number of sales that you had one year ago . Both agents and loan officers have been going broke in the industry, which is not as bad as it sounds and leaves more mortgages for the rest of us. So if you are looking to grow your business be sure to find the right Mortgage Marketing software for you and your team.